What Gwand means
Gwand is more than mere clothing – Gwand is attitude, history, craft and longevity. In every Gwand garment there is true handwork, visible in small irregularities, perceptible in the calm it radiates.
The icon Gössl
Gössl designs iconic, long-lasting garments and offers curated experiences that immerse customers in the history of the brand and in Austrian culture. Gössl makes Austrian culture something to wear – Gwand in which ladies and gentlemen alike feel elegant, distinctive and always right, in extraordinary moments as in everyday ones.
Designed in-house for generations
Gössl combines heritage with a fine, innovative approach – from extraordinary fabrics and surprising cuts through to defining collaborations. Gössl stands for a quiet expression of status – visible to those who value quality and origin, and still developed here in our own house.
What our Gwandhaus stores mean
Nothing is sold here. Here there is advice, there are stories, there are fittings. Here your name and your style are known, and what suits you — before you know it yourself.
Founding of Grete Gössl OHG by Grete and Leopold Gössl as a linen manufacturer in Salzburg.
Specialisation in the making of traditional blouses — the beginning of the path to becoming a Tracht brand.
With the designer collection Fallwick, created in collaboration with Helmut Lang, Gössl opens itself to new stylistic perspectives.
Extension building in Stuhlfelden. The range is expanded to include men's shirts.
With the acquisition of the Loden coat brand SALKO, Gössl expands its range and at the same time strengthens its position in the high-quality Tracht and Loden segment.
With the founding of the Erzherzog Johann Foundation, Gössl sets a sign for the support and preservation of traditional craftsmanship.
The first Gössl brand stores of its own open.
Gössl is awarded the State Prize for Tourism for the concept of the Gwandhaus.
With the introduction of the Gössl Edition, a line emerges that embodies the most luxurious and craftsmanship-demanding expression of the brand.
With MMag. Maximilian Gössl, the third generation enters the family company.
Over decades, a small Salzburg tailoring workshop has become a family company that is regarded as one of the leading brands for premium and luxury Tracht.
Become a Gössl partner and bring Gwand to your region.
You believe in quality that can be felt. In Gwand that lasts. And in a way of selling in which advice still means something. Then this could be the right next step for you.
Your Gössl Gwandhaus
Gössl offers independent entrepreneurs a proven franchise model. With the strength of an established brand behind you, you work side by side with the company towards shared goals.
Dependable partnership
With more than 30 stores and decades of experience, Gössl has comprehensive know-how in running Tracht stores. This knowledge is passed on systematically to new partners.
The Gössl model
The Gössl business model is based on a commission agreement: the goods remain the property of Gössl until they are sold. This minimises the risk for the franchise partner and allows the range to be adjusted flexibly.
What you bring
• A love of Tracht and of quality
• Entrepreneurial thinking
• A talent for customer service
• Start-up capital of €30.000 – €50.000 (depending on location)
What Gössl offers
• Free store fit-out
• IT systems for inventory management and the till
• Training academy and internships
• Marketing and online shop support
• Monthly stock deliveries
• Goods exchange network between stores
The right location
Target area: 60–120 m² of ground-floor retail space in a prime city-centre position with two display windows. Hotel shops in 4–5 star houses (180+ rooms) are also possible.
The next step
Those interested can apply via the contact form. Once the application has been received, personal conversations follow to clarify the partnership.
Get in touch
